Horae Play Case Study | BAODIAN Digital Project Overview

Project Overview Horae Play is a claw machine arcade brand with locations in Manhattan, New Jersey, and Flushing, Queens. Built around its “Guaranteed Win” concept, the brand combines interactive claw machine games, plush prizes, and group entertainment to create a distinctive experience for families, friends, and collectors. Beyond walk-in arcade play, Horae Play offers in-store birthday parties, private events, and to-go party experiences featuring arcade entertainment. Its multi-location format and diverse event offerings make it a distinctive example of a modern, experience-focused entertainment business. A Distinctive Claw Arcade Experience Horae Play places claw machines and prize-winning experiences at the center of its entertainment offering. Guests can enjoy interactive games and pursue plush toys and other prizes in a colorful, playful environment. The brand's guaranteed-win positioning helps distinguish its experience from conventional claw machine arcades and gives customers a clear reason to explore its games and prize options. Birthday Parties and Private Events Horae Play extends its arcade experience beyond everyday visits through birthday parties and private events. Its published party offerings include in-store celebrations and packages designed around group play. These event-based services create additional customer touchpoints and make the venue suitable for celebrations beyond casual arcade visits. To-Go Parties and Flexible Entertainment Through its to-go party offering, Horae Play brings claw machine entertainment to celebrations outside its stores. This expands the brand's service format beyond a fixed venue and provides another way for customers to incorporate interactive games into special occasions. For entertainment operators offering both venue-based and off-site experiences, clear service organization and consistent customer communication can be important operational considerations. Exploring Digital Solutions with BAODIAN Digital BAODIAN Digital works with entertainment businesses to explore digital solutions aligned with their operating models, customer experiences, and business requirements. For a multi-location claw arcade brand like Horae Play, potential areas for discussion may include venue operations, customer-facing experiences, and workflows related to parties and arcade activities. Any specific solution should be determined by the confirmed project scope and operational needs. Looking to enhance your arcade or family entertainment business? Contact BAODIAN Digital to explore digital solutions tailored to your entertainment venue.